If the overt and public pursuit of aesthetic treatment within a medspa or medical office prevents you from experimenting with your look, Persimmon might be the answer. This luxury, at-home medical aesthetic provider has launched services in the San Francisco Bay Area, bringing minimally invasive procedures like Botox to your front door, making self-care entirely private. Persimmon’s expert nurses deliver on-demand, personalized procedures within the comfort and privacy of client homes. Appointments are easily and discretely booked on Persimmon.life or on the Persimmon.life app.
Persimmon’s growing suite of services includes an array of customized treatments tailored to client desires and needs. Clients can select a highly trained, local nurse provider and then schedule their preferred treatment(s), such as Botox, SkinPen Microneedling (including the popular SkinPen Platelet Rich Plasma (PRP) commonly known as the Vampire Facial), rejuvenating Chemical Peels, and PRP Hair Restoration.
Persimmon was founded by seasoned entrepreneurs Mark Hadfield and Matthew Bartlett, who have decades of combined experience in the technology and hospitality industries. Despite medical aesthetics being a $70 billion global industry, Hadfield and Bartlett realized that none of the 5,000+ med-spas in the U.S. were equipped to provide at-home visits, despite a surge of nurses seeking fewer hours in demanding hospital and emergency room environments. Persimmon’s innovative model provides these nurses with flexibility and financial freedom.
“At Persimmon, our mission is to make self-care accessible and enjoyable by providing on-demand, at-home medical aesthetic treatments that empower people to look and feel their very best,” said Hadfield, Persimmon CEO. “Our approach to beauty is collaborative, customized, and driven by highly trained nurses using the latest education and technology; it treats skincare as an investment rather than an expense and allows clients to embrace their aesthetic journeys on their own terms.”
Without the need for physical locations, Persimmon inherently reduces its operational expenses, making on-demand aesthetic treatments affordable. Botox, for example, is offered for $10.50 per unit for first time customers and continuously each month for Persimmon Plus members—a loyalty program for repeat clients that includes 25% off all treatments and products, along with exclusive perks such as priority booking and referral benefits—all at no extra cost. Additionally, Persimmon offers a curated selection of premium, medical grade skincare products for purchase from brands like Obagi, Skin Medica, and the popular eyelash growth serum, Latisse.
“We are proud to introduce a new era of medical aesthetics with Persimmon uniquely delivering convenience, comfort and exceptional results while prioritizing the client experience and laying a foundation of trust,” said Bartlett, Persimmon CFO. It is particularly fitting that we are officially launching in the San Francisco Bay Area, our backyard, and a destination that is synonymous with innovation and personal wellbeing.”
Persimmon’s skilled local nurses undergo rigorous medical and hospitality training and ongoing education in order to serve as dedicated medical aesthetic concierges. The company’s interactive app provides access to background on nurse expertise, detailed career histories, treatment specializations, customer reviews, descriptive photos, and more, fostering trust, authentic connections, and long-term relationships with their clients.
While it is rooted in the latest education and tools, Persimmon evokes a lifestyle of ongoing, enjoyable self-care that is convenient and fun. Clients can host Persimmon group events, like Botox parties; these events offer an entertaining, interactive way to celebrate self-care. Persimmon also offers its services in a mobile setting, partnering with corporate and small businesses such as gyms, offices and salons to enhance client offerings, boost employee confidence, and attract and retain top talent.
Persimmon currently operates in San Francisco, the East Bay, Marin County, Silicon Valley, the Peninsula, Sacramento, Napa Valley, and Lake Tahoe, with service expanding to Los Angeles in late summer followed by Santa Barbara, Orange County and San Diego in winter 2023. In 2024, Persimmon plans to open in every major metropolitan across the country, including Dallas, Houston, Miami, New York City, Boston, Seattle, and Chicago, among others.
To book a treatment or learn more at Persimmon, visit Persimmon.life or download the Persimmon.life app. Follow along at @persimmon.life on Instagram and TikTok.
Photos courtesy of Persimmon