W San Francisco Hosts Second Annual Portola Festival Brunch & Beats

W San Francisco solidified its position as the city’s premier music destination on September 21, hosting its second annual Sunday Brunch & Beats as the official pre-festival gathering for Portola Festival weekend. The Living Room Bar became an intimate concert venue where 250 festival-goers, hotel guests and San Francisco tastemakers experienced exclusive back-to-back sets from Portola artists KILIMANJARO and Swimming Paul, creating a bridge between SoMa’s cultural heart and the festival grounds.

The sophisticated celebration showcased W Hotels’ signature passion for sound and scene through curated brunch bites paired with Imperia caviar service and craft cocktails by 400 Conejos, while notable music industry representatives from Empire Music, AEG, Goldenvoice and The Recording Academy mingled with guests throughout the afternoon. The energetic atmosphere demonstrated how the SoMa hotel has evolved into more than just an accommodation—it’s become an essential gathering point where music, community and connection converge for both industry professionals and dedicated fans. This second consecutive year of partnership with Portola Festival reinforces W San Francisco’s cultural influence, proving that when hotels embrace their role as community hubs, they can create experiences that extend far beyond traditional hospitality into the realm of authentic cultural celebration.