The Caviar Co. Celebrates Tenth-Annual National Caviar Day in High Style

The Caviar Co. transformed Saint Joseph’s Arts Society into a rhinestone-studded,
Western-themed wonderland on July 19, as San Francisco’s most indulgent annual tradition celebrated its tenth anniversary with a “Roe-deo” celebrating National Caviar Day. The Caviar Co. CEO and founder Petra Higby, alongside co-founder Saskia Allen, welcomed over 300 guests who saddled up in fringe, boots and sequins for a night that redefined cowgirl chic with over 40 decadent pounds of caviar served to the posh guests who filled Ken Fulk’s opulent venue.

The evening’s culinary VIPs included two-Michelin-starred Californios’ chef-owner Val Cantu and James Beard-nominated The Morris founder Gavin Schmidt, who watched acclaimed Chef Chris Ratcliff create elevated Western fare crowned with caviar bumps. Guests grazed on cornbread madeleines with whipped crème fraîche, Cajun shrimp tacos and mac and cheese—all adorned with The Caviar Co.’s signature roe. Outside, A16’s wood-fired caviar pizza, caviar corndogs and a Tito’s Ice Luge kept the patio buzzing, while guests inside enjoyed La Cortadora’s live jamón ibérico carving and specialty cocktails flowed from martinis with Luxardo London Dry Gin and caviar filled olives to Ranch Water with Mijenta Tequila. Avant-garde band The Evangenitals provided the soundtrack for trick rope performances and line dancing, as guests posed at Snapfiesta’s Western photobooth and received airbrush tattoos from Unreal.