Nintendo Opens Union Square Store Amidst Downtown Renewal

On May 15, Nintendo welcomed its first guests to Nintendo SAN FRANCISCO–only the second official store in the United States–with a grand opening and ribbon cutting ceremony led by SF Mayor Daniel Lurie, Nintendo of America President and COO Doug Bowser and of course, Mario. Located on Powell Street in San Francisco’s iconic Union Square, the new Nintendo store has an immersive, kid-friendly vibe that’s bound to bring the fun for locals and visitors alike.

The sprawling, two-story space features Nintendo merchandise “from the Mushroom Kingdom to Inkopolis and beyond,” and an interactive layout that allows customers to play Nintendo Switch at demos stations throughout the store. Guests on opening day stopped along the way to snap a selfie with larger-than-life statues of Nintendo characters from Super Mario, The Legend of Zelda and others. More than just a store, Nintendo’s new SF shop is a fun place to explore and a welcome addition to Union Square.